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Bayit+ tvOS Visual Assets Specifications ​

Project: Bayit+ Apple TV Launch Date: 2026-02-04 Designer Deliverables: App Store screenshots, social media graphics, promotional materials

1. App Store Screenshots (REQUIRED) ​

Technical Requirements ​

Platform: Apple TV (tvOS) Resolution: 1920 x 1080 pixels (16:9 aspect ratio) Format: PNG or JPEG (PNG recommended for quality) Color Space: sRGB Quantity: Minimum 1, Maximum 5 (we're creating 5)

Screenshot 1: Hero - Live TV with AI Dubbing ​

Composition:

  • Background: Live Channel 12 news broadcast (wide shot of news desk)
  • Overlay: Frosted glass panel showing AI dubbing controls
  • Elements to include:
    • "LIVE" indicator (top-left, red badge)
    • Channel 12 logo (top-right)
    • Audio waveform visualization (showing Hebrew → English translation)
    • Language selector dropdown: "Hebrew → English"
    • Dubbing indicator: "AI Dubbing Active"
    • Latency indicator: "<2s delay"

Typography:

  • Title: "Real-Time AI Dubbing" (Heebo Bold, 72pt, white)
  • Subtitle: "Watch Israeli TV in Your Language" (Heebo Regular, 36pt, white 80% opacity)

Color Palette:

  • Primary: #1E40AF (Bayit+ blue)
  • Accent: #10B981 (success green for "live")
  • Glass: rgba(255, 255, 255, 0.1) with backdrop blur
  • Text: White with drop shadow for readability

Layout:

┌─────────────────────────────────────────┐
│ [LIVE]              [Channel 12 Logo]   │
│                                          │
│          NEWS BROADCAST VIDEO            │
│                                          │
│  ┌──────────────────────────────────┐   │
│  │   Real-Time AI Dubbing           │   │
│  │   Hebrew → English               │   │
│  │   [Waveform visualization]       │   │
│  │   <2s delay | AI Dubbing Active  │   │
│  └──────────────────────────────────┘   │
└─────────────────────────────────────────┘

Notes for Designer:

  • Use actual news broadcast footage if available
  • Glassmorphism effect on control panel (frosted glass with subtle border)
  • Ensure text is readable over video (use drop shadows)
  • Keep UI elements Apple TV-sized (10-foot viewing)

Screenshot 2: Smart Context Card ​

Composition:

  • Background: Israeli drama scene (characters in conversation)
  • Overlay: Context card appearing to explain a character
  • Elements to include:
    • Character photo (circular, 120px diameter)
    • Character name in Hebrew and English
    • Role/title
    • Brief bio (2-3 lines)
    • "Powered by AI" badge (bottom-right of card)
    • Subtle entrance animation indicator

Typography:

  • Card title: "Benjamin Netanyahu" (Heebo Bold, 48pt)
  • Subtitle: "Prime Minister of Israel" (Heebo Regular, 32pt)
  • Body: Bio text (Heebo Regular, 24pt, white 80%)

Color Palette:

  • Card background: rgba(0, 0, 0, 0.8) with backdrop blur
  • Border: 1px solid rgba(255, 255, 255, 0.2)
  • Accent: #3B82F6 (blue for AI badge)

Layout:

┌─────────────────────────────────────────┐
│                                          │
│      DRAMA SCENE (slightly blurred)     │
│                                          │
│        ┌─────────────────────────┐      │
│        │  [Photo]                │      │
│        │  Benjamin Netanyahu     │      │
│        │  Prime Minister         │      │
│        │  Bio text explaining... │      │
│        │          [AI Badge]     │      │
│        └─────────────────────────┘      │
│                                          │
└─────────────────────────────────────────┘

Notes for Designer:

  • Context card should use glassmorphism (dark glass with blur)
  • Position card in lower-third for TV viewing comfort
  • Ensure contrast against scene background
  • Use actual Israeli TV show footage if possible
  • Add subtle shadow around card for depth

Screenshot 3: Visual Sync Technology ​

Composition:

  • Split-screen layout (60/40 split)
  • Left (60%): Large TV screen showing Israeli content
  • Right (40%): iPhone with Bayit+ app showing sync interface
  • Center: Animated sync lines connecting devices

Elements:

  • TV screen: Israeli talk show or news
  • iPhone screen: Bayit+ app with "Syncing..." indicator
  • Sync animation: Pulsing waves connecting TV to phone
  • Family in background (silhouetted, watching together)

Typography:

  • Title: "Visual Sync" (Heebo Bold, 84pt, white)
  • Subtitle: "Personal Audio, Shared Experience" (Heebo Regular, 42pt)

Color Palette:

  • Sync animation: Gradient from #3B82F6 to #8B5CF6 (blue to purple)
  • Glow effect around connection lines
  • iPhone screen: Use actual app UI

Layout:

┌─────────────────────────────────────────┐
│                                          │
│  ┌─────────────────┐    ┌──────────┐    │
│  │                 │    │  iPhone  │    │
│  │   TV Screen     │~~~~│  Syncing │    │
│  │   (Israeli TV)  │~~~~│  Audio   │    │
│  │                 │    │          │    │
│  └─────────────────┘    └──────────┘    │
│                                          │
│         Visual Sync Technology           │
│    Personal Audio, Shared Experience     │
└─────────────────────────────────────────┘

Notes for Designer:

  • Use motion blur on sync lines to show animation
  • iPhone should show actual Bayit+ sync interface
  • Living room setting with warm, inviting lighting
  • Emphasize the "magic" of the sync with glow effects

Screenshot 4: Content Library ​

Composition:

  • Full-screen grid of content thumbnails
  • 4 rows x 4 columns (16 items total)
  • Category headers above sections
  • Navigation focus indicator on one item

Elements:

  • High-quality movie/show posters
  • Category labels: "Movies", "Live TV", "Podcasts", "Series"
  • Badges on select items: "4K HDR", "AI Enhanced", "New"
  • Apple TV focus indicator (white glow around selected item)

Typography:

  • Category headers: (Heebo Bold, 48pt, white)
  • Title overlay: "Thousands of Hours of Content" (Heebo Bold, 64pt)

Color Palette:

  • Background: Dark gradient (black to dark blue)
  • Focus indicator: White glow with blur
  • Badges: Gold for "4K", Blue for "AI", Green for "New"

Layout:

┌─────────────────────────────────────────┐
│  Thousands of Hours of Content          │
│                                          │
│  Movies                                  │
│  [📽️][📽️][📽️][📽️]                   │
│                                          │
│  Live TV                                 │
│  [📺][📺][📺][📺]                       │
│                                          │
│  Podcasts                                │
│  [🎙️][🎙️][🎙️][🎙️]                   │
│                                          │
│  Series                                  │
│  [📺][📺][📺][📺]                       │
└─────────────────────────────────────────┘

Notes for Designer:

  • Use real content posters from Bayit+ library
  • Ensure posters are high-resolution
  • Apply subtle parallax effect to focused item
  • Add depth with shadows under thumbnails
  • Show diversity of content (various genres, languages)

Screenshot 5: Beta 500 Offer ​

Composition:

  • Centered promotional graphic
  • Apple TV device mockup
  • Large "500" number as focal point
  • List of benefits
  • Call-to-action button

Elements:

  • Apple TV 4K device image (3D render or photo)
  • Large "500" with gradient/glow effect
  • Checkmark list of features
  • "Join Beta" CTA button
  • Bayit+ logo
  • "Limited to first 500 users" disclaimer

Typography:

  • "500": (Heebo Black, 180pt, gradient gold/blue)
  • "Free AI Credits": (Heebo Bold, 64pt, white)
  • Benefits list: (Heebo Regular, 36pt)
  • CTA button: (Heebo Bold, 42pt)

Color Palette:

  • "500" gradient: Linear gradient from #FBBF24 (gold) to #3B82F6 (blue)
  • Background: Radial gradient (dark blue center to black edges)
  • CTA button: #10B981 (green) with hover glow

Layout:

┌─────────────────────────────────────────┐
│                                          │
│              [Apple TV]                  │
│                                          │
│               500                        │
│           Free AI Credits                │
│                                          │
│  ✅ Real-time dubbing                   │
│  ✅ Smart context cards                 │
│  ✅ AI search                            │
│  ✅ Early access                         │
│                                          │
│        [Join Beta Now Button]            │
│                                          │
│      Limited to first 500 users          │
│              bayit.tv                    │
└─────────────────────────────────────────┘

Notes for Designer:

  • Make "500" number highly prominent and eye-catching
  • Use premium materials/textures (metallic gold, glass)
  • Apple TV should be photorealistic
  • CTA button should have subtle animation (glow/pulse)
  • Overall design should feel exclusive and premium

2. Social Media Graphics ​

Twitter/X Post Image ​

Dimensions: 1200 x 675 pixels (16:9) Format: PNG or JPEG Quantity: 5 variations (one per feature)

Variation 1: Launch Announcement

  • Background: Gradient (Bayit+ blue to purple)
  • Apple TV logo + Bayit+ logo
  • Text: "NOW AVAILABLE ON APPLE TV"
  • Subtext: "The Smart Israeli TV Hub"

Variation 2: AI Dubbing

  • Background: Screenshot of live TV with dubbing overlay
  • Text overlay: "Real-Time AI Dubbing"
  • Subtext: "Watch Israeli TV in 10 Languages"

Variation 3: Context Cards

  • Background: Context card example
  • Text: "Never Feel Lost Again"
  • Subtext: "Smart Context Cards Explain Everything"

Variation 4: Visual Sync

  • Background: TV + iPhone sync visual
  • Text: "Magic Sync Technology"
  • Subtext: "Point. Sync. Listen."

Variation 5: Beta 500

  • Background: Premium gradient with "500" number
  • Text: "Join Beta 500"
  • Subtext: "500 Free AI Credits"
  • CTA: "bayit.tv/beta"

Design Requirements:

  • All text must be readable at thumbnail size
  • Maintain Bayit+ brand colors (#1E40AF blue, #10B981 green)
  • Include Bayit+ logo in corner
  • Safe zone: Keep text 60px from edges

Instagram Post (Square) ​

Dimensions: 1080 x 1080 pixels (1:1) Format: PNG Quantity: 5-image carousel

Slide 1: Teaser

  • Bayit+ logo centered
  • Text: "The Future of Israeli Streaming"
  • Subtext: "Swipe to see how ➡️"

Slide 2-5: Same content as Twitter variations but cropped to square

Design Requirements:

  • Optimized for mobile viewing
  • High contrast for small screens
  • Consistent brand styling across all slides

Instagram Stories ​

Dimensions: 1080 x 1920 pixels (9:16) Format: PNG or MP4 (video) Quantity: 5 stories

Story 1: Announcement

  • Vertical video or animated PNG
  • Apple TV device floating/rotating
  • Text overlay: "Bayit+ is here"
  • Swipe-up CTA: "Download Now"

Story 2-5: Feature highlights (vertical format)

Design Requirements:

  • Keep important content in "safe zone" (avoid top/bottom 250px)
  • Use vertical video format when possible
  • Include interactive elements (polls, swipe-up)

LinkedIn Post Image ​

Dimensions: 1200 x 627 pixels Format: PNG Quantity: 1 professional announcement graphic

Composition:

  • Professional, corporate aesthetic
  • Apple TV + Bayit+ logos
  • Key stats: "10 Languages", "Real-Time AI", "500K+ Hours"
  • Clean, minimalist design

Facebook Cover Photo ​

Dimensions: 820 x 312 pixels Format: PNG Quantity: 1

Composition:

  • Horizontal banner featuring key visuals
  • Text: "Bayit+ Now on Apple TV"
  • Multiple device mockups (TV, iPhone, iPad)

3. Email Header Graphics ​

Launch Email Header ​

Dimensions: 600 x 300 pixels Format: PNG Quantity: 3 (launch, beta invite, weekly newsletter)

Composition:

  • Bayit+ logo + "Apple TV" text
  • Feature icons (dubbing, context, sync)
  • Gradient background

4. App Icon (if needed) ​

Dimensions:

  • 1280 x 768 pixels (Apple TV icon - layered image)
  • 1024 x 1024 pixels (iOS/fallback)

Requirements:

  • No transparency
  • Layered design (foreground, middle, background for parallax)
  • Recognizable at small sizes
  • Follows Apple TV icon guidelines

5. Press Kit Assets ​

High-Resolution Logo Pack ​

Formats: PNG, SVG, EPS Variations:

  • Full color on white background
  • Full color on dark background
  • Monochrome (black)
  • Monochrome (white)

Sizes:

  • 512x512, 1024x1024, 2048x2048, 4096x4096

Founder/Team Photos ​

Dimensions: 2000 x 2000 pixels (square) Format: JPEG, high-quality Quantity: As needed

Requirements:

  • Professional headshots
  • Consistent lighting and background
  • High resolution for press use

Product Screenshots for Press ​

Dimensions: 3840 x 2160 pixels (4K) Format: PNG Quantity: 10+ diverse screenshots

Include:

  • All major features in action
  • Different content types (movies, live TV, podcasts)
  • UI elements (navigation, settings, player)
  • Context cards examples
  • Visual sync demonstration

6. Video Assets ​

App Preview Video (App Store) ​

Dimensions: 1920 x 1080 pixels Length: 15-30 seconds Format: H.264 or HEVC, MP4 container Frame Rate: 30fps Audio: Stereo, 48kHz, AAC

Requirements:

  • Show actual app footage (no mockups)
  • Include transitions between features
  • Add text overlays for key messages
  • Background music (licensed, non-intrusive)
  • Closed captions for accessibility

Social Media Video (30s) ​

Variations:

  • Horizontal: 1920 x 1080 (YouTube, Twitter, LinkedIn)
  • Square: 1080 x 1080 (Instagram Feed)
  • Vertical: 1080 x 1920 (Instagram Stories, TikTok)

Requirements:

  • First 3 seconds must grab attention
  • Silent-friendly (text overlays, captions)
  • Bayit+ logo/branding in first 2 seconds
  • End with clear CTA

Demo Video (60-90s) ​

Dimensions: 1920 x 1080 pixels Format: MP4, H.264 Purpose: Website, press kit, presentations

Content:

  • Problem statement (0-15s)
  • Solution overview (15-30s)
  • Feature walkthrough (30-75s)
  • Call-to-action (75-90s)

7. Brand Guidelines Summary ​

Colors ​

Primary Palette:

  • Bayit+ Blue: #1E40AF
  • Success Green: #10B981
  • Dark Background: #0F172A
  • Glass Overlay: rgba(255, 255, 255, 0.1)

Secondary Palette:

  • Accent Purple: #8B5CF6
  • Accent Gold: #FBBF24
  • Warning Orange: #F59E0B
  • Error Red: #EF4444

Gradients:

  • Primary: Linear from #1E40AF to #3B82F6
  • Premium: Linear from #FBBF24 to #3B82F6
  • Dark: Radial from #1E3A8A to #0F172A

Typography ​

Font Family: Heebo (Google Fonts)

  • Display: Heebo Black (900)
  • Headings: Heebo Bold (700)
  • Body: Heebo Regular (400)
  • Captions: Heebo Light (300)

Sizes (for 1920x1080):

  • H1: 84pt
  • H2: 64pt
  • H3: 48pt
  • Body: 32pt
  • Caption: 24pt

Spacing ​

Grid: 8px base unit Margins:

  • Outer: 60px
  • Inner: 40px Padding: 24px standard

Effects ​

Glassmorphism:

  • Background: rgba(255, 255, 255, 0.1)
  • Backdrop blur: 20px
  • Border: 1px solid rgba(255, 255, 255, 0.2)
  • Shadow: 0 8px 32px rgba(0, 0, 0, 0.3)

Shadows:

  • Small: 0 2px 8px rgba(0, 0, 0, 0.2)
  • Medium: 0 4px 16px rgba(0, 0, 0, 0.3)
  • Large: 0 8px 32px rgba(0, 0, 0, 0.4)

8. Asset Delivery ​

File Naming Convention ​

bayit-tvos-[asset-type]-[variant]-[dimension].[ext]

Examples:
- bayit-tvos-screenshot-hero-1920x1080.png
- bayit-tvos-social-twitter-launch-1200x675.png
- bayit-tvos-icon-full-color-1024x1024.png
- bayit-tvos-video-preview-30s-1920x1080.mp4

Folder Structure ​

/assets/
├── app-store/
│   ├── screenshots/
│   ├── previews/
│   └── icon/
├── social-media/
│   ├── twitter/
│   ├── instagram/
│   ├── facebook/
│   └── linkedin/
├── email/
│   └── headers/
├── press-kit/
│   ├── logos/
│   ├── screenshots/
│   ├── photos/
│   └── videos/
└── brand/
    ├── colors/
    ├── fonts/
    └── templates/

Delivery Format ​

Provide:

  • [ ] All source files (PSD, AI, Figma, Sketch)
  • [ ] Exported assets in required formats
  • [ ] Font files and licenses
  • [ ] Stock asset licenses (if applicable)
  • [ ] Video project files (Premiere, Final Cut, After Effects)
  • [ ] Asset manifest (spreadsheet listing all deliverables)

9. Timeline ​

Phase 1: App Store Assets (Priority 1) - Due: [Date]

  • [ ] 5 screenshots (1920x1080)
  • [ ] App icon (1280x768 layered)
  • [ ] App preview video (30s)

Phase 2: Social Media Launch (Priority 2) - Due: [Date]

  • [ ] Twitter graphics (5 variations)
  • [ ] Instagram carousel (5 slides)
  • [ ] Instagram stories (5 stories)
  • [ ] LinkedIn post graphic
  • [ ] Facebook cover

Phase 3: Email & Press (Priority 3) - Due: [Date]

  • [ ] Email headers (3 variations)
  • [ ] Press kit screenshots (10+)
  • [ ] High-res logos (all variations)
  • [ ] Demo video (60-90s)

10. Designer Contact & Feedback ​

Approval Process:

  1. Designer submits draft assets
  2. Bayit+ team reviews and provides feedback
  3. Designer implements revisions
  4. Final approval and delivery

Feedback Submission:

  • Use Figma comments for design feedback
  • Email final assets to: design@bayit.tv
  • Include asset manifest spreadsheet

Questions During Design:

  • Contact: design@bayit.tv
  • Slack: #bayit-design-team
  • Weekly sync: Wednesdays 2pm PT

Specifications Last Updated: 2026-02-04 Version: 1.0 Owner: Bayit+ Design Team Contact: design@bayit.tv

Released under the MIT License.

Copyright © 2026 Bayit+